For my next trick -er- design, I’ll be creating the logo for my business. I’m looking to create something a little bit playful, but still professional. The name of my business is based on the sounds of my last name: Bolduc. Many times, I’ve been asked to explain how to pronounce my last name, and I’ll tell people it sounds like bold duck. I simply exchanged the word bold for intrepid, and the word duck for mallard. This new name, Intrepid Mallard, has a playful feel, but some real purpose as well. I want my logo to exemplify playful and purposeful.
I went through many versions of this concept. Here are some of them:
Ultimately, I feel that none of these have the feel I want while maintaining the right scale, balance, etc. So, I think a font change is necessary. The flying duck needs a solid, grounding, bold font underneath it. With that, the font will still need some character (no pun intended). Perhaps the “M” in Mallard could be made to look like duck feet? With that change, and a few tweaks to the letter spacing and the “I’s” in Intrepid, here’s what I got.